Privacy Policy
Living Football is our commitment to the people who love the beautiful game – and that includes the way we process your personal data. We’re proud that you trust us to look after your data and our dedicated team members work hard to keep all personal data safe and secure.
We take your privacy as seriously as we take the game. Whether you're on the pitch or enjoying the sport off it, we're here to make sure your data stays protected at all times.
When it comes to data, we comply with the applicable laws and regulations, including the Swiss Federal Act on Data Protection (FADP), the General Data Protection Regulation (GDPR), and other applicable data protection laws in the regions where we operate.
At FIFA, we always play by the rules. Data protection laws are complex, so all team members who deal with personal data get the right training to make sure they’re match fit when it comes to your information. Our approach is based on the following four data principles – the game plan we all strive to follow when it comes to data:
We process your data lawfully, fairly and transparently.
We collect data for a specific purpose. Once we’ve fulfilled that purpose, we won’t process your data again.
We keep your data accurate and up to date, only retaining it for as long as we need it.
We keep all personal data confidential, accurate and available.
Individuals whose data we collect have certain rights, which may include, but are not limited to, the following, depending on the jurisdiction in which they reside:
The right to be informed about how we collect and use data
The right to access the data we hold on you
The right to correct any inaccurate or incomplete data
The right to have your data deleted
The right to restrict processing of your data
The right to obtain a copy of your data
The right to object to us using your data for a particular purpose
The right to remove consent for using your data
The right to object to automated decisions and profiling
If you want to exercise one of your other rights, you can contact our Data Protection Officer via email at dataprotection@fifa.org.
When it comes to your data, fair play is everything. We promise to collect, process and use your data lawfully, based on your consent and in compliance with all our legal obligations. That means we’ll only ever use your data to help us bring football to the world, improve our services or deliver a product or service that you’ve asked for.
To do this, we use data in lots of different ways. We’ll always tell you how your data will be used when we collect it.
We use data to:
Share information about the game we all love
Deliver the products, services and transactions you’ve asked for
Up our game, by using your data to improve how we deliver services and information
Allocate and sell tickets fairly – after all, no one wants to miss out!
Manage your account and memberships
Provide access to our services through social logins
Enhance our digital services and make them even easier to use
Create content, such as videos
Let you know about products, events and offers
Share news about products, events and offers from third parties we work with, with your consent
Answer your questions and comments
Keep our competitions safe and secure by stopping any potential illegal activity
Customise the advertising you see
Comply with our Terms of Service
Provide defence to players, coaches and officials from social media abuse
The data we collect depends on the services you use and how you interact with our platform. This may include:
Using our Online Services: General account-related and service interaction information provided to enhance your experience or fulfill your requests.
Browsing Our Websites: Data related to your browsing activity, such as technical details about your device and interactions on our website.
Buying Tickets: Information necessary to complete your purchase, such as contact and payment-related details.
Interacting with our Social Media Platforms:
Information you share when engaging with our social media platform, including those related to Players, Teams, and other Match Officials.
Using Social Sign-In: If you choose to register or log in through a third-party service, like Google, we will collect personal data such as your username, email address, first name, and last name, as authorized by the platform’s rules or your privacy settings.
Please be aware, the type of data we collect can differ based on how you engage with our platform and the services you access.
We sometimes share your data with third parties.
Don’t worry, though – we’ll always keep your data safe. Organisations that process data on FIFA’s behalf play by our rules. They all have to follow this policy as well as any data protection laws. If we share your data with third parties for marketing, you will have the option to opt-out at any time.
In certain cases, we may share your data with other stakeholders such as law enforcement agencies, clubs, or member associations. These parties may require access to certain personal data for legitimate purposes, such as investigations, security measures, or ensuring compliance with relevant regulations. However, when sharing yourdata with such stakeholders, we continue to prioritize the protection and security of your personal data. We strive to work with trusted entities who are bound by our policies and applicable data protection laws to safeguard your data and maintain confidentiality.
We take your privacy seriously. There are certain situations where we may share your personal data to help us deliver our services, fulfill legal requirements, or with your consent. The following outlines the key instances when we may share your data:
Advertising: To display targeted advertising on social media platforms and personalize the advertisements offered to you and attract new customers using anonymised data insights.
Service provision: To provide the products or services you have requested from us, ensuring smooth delivery of your experience.
Third-party processing: When third parties process data on our behalf, in order to support us in delivering services or fulfilling contractual obligations.
Legal obligations: To comply with a subpoena, court order, or other legal processes, as required by law.
Security and compliance: To investigate, prevent, or address illegal activities (such as fraud or online abuse), emergency situations, or violations of our terms and conditions.
With your consent, we may share your personal data:
With our partners, including FIFA Member Associations, to allow them to contact you for marketing purposes and send you communications about their products and/or services.
With our partners, including FIFA Member Associations, for profiling purposes. This includes adding you to groups based on common features (such as nation of origin, tickets purchased, language, supported team, etc.) and allowing our partners to send commercial and promotional communications tailored to your specific interests.
With third parties, when you have explicitly given us consent to share your data for specific purposes.
Your privacy is of utmost importance to us, and we ensure that all data sharing is conducted in accordance with applicable data protection laws and regulations.
We’ve got all sorts of tactics to keep your data safe and we’re proud of the work our team members do to defend your data. But we can never guarantee that your data is safe from accidental loss and/or unauthorised access, use, alteration or disclosure. To help protect you from identity theft, we will never ask for your credit card information, account credentials or national identification/passport number by email or phone. If you send sensitive information by unencrypted email, there’s always a risk that your data will be intercepted. If you send us an unencrypted email, we’ll take it that you’re happy to accept that risk. If you suspect someone unauthorised is trying to access your data, please get in touch with us at dataprotection@fifa.org.
You can review, correct, update or change your data at any time. If you ask us to delete your data, we’ll do so unless there’s a legal reason that means we have to keep it. If that’s the case, we will let you know the reason we cannot delete your data immediately.
We don’t knowingly collect personal data from children under 16. Under-16s should always ask a parent/guardian for permission to use our digital services. We recommend that parents and guardians clear their browser cache of cookies from time to time to minimise the personal data collected. If we learn that we’ve collected data from a child without proper consent, we’ll delete it as soon as possible.
If you become aware that your child has provided us with personal data without your consent, please reach out to us at dataprotection@fifa.org so we can take care of it.
We process your personal data in Switzerland, the European Economic Area (EEA), and other locations around the world, depending on where our business partners and third parties operate. This means your data may be processed in regions where data protection laws may not be as strict as those in Switzerland and the EEA. Rest assured, we take all reasonable measures to protect your data. Regardless of where it's processed, we ensure its security through the use of recognized safeguards such as standard contractual clauses, or by relying on appropriate legal frameworks.
There’s nothing like the thrill of a FIFA competition – and sometimes, the competition for tickets is almost as fierce as the action on the pitch! When applying for tickets, you agree that your data will be used, processed and stored by FIFA and our third parties. We’ll use your data for things like ticket production, sales, allocation, customer care, safety, security and rights protection. If you consent, we’ll also use your data to tell you about other FIFA products and events, as well as products and services from our third parties.
Not just a delicious end-of-game snack, cookies are also small pieces of information stored on your browser when you use our website. We use cookies to improve your experience and provide you with relevant content. You can manage your cookie preferences at any time, and the option to do so is available in the footer of our website. For more details, you’ll find our Cookie Policy here.
Have we scored an own goal with your data? Or do you want to request a VAR review to see what’s happened to your information? If you’d like to submit a query or make a complaint, contact us at dataprotection@fifa.org. Our data protection referees may ask you to prove your identity before we can deal with your query/complaint. If you’re not happy with our response, you have the right to complain to the Swiss Federal Data Protection and Information Commissioner, or to an EEA data protection authority. Under certain circumstances, we have the right to withhold access to your data.
We wrote this policy in English and have translated it for your convenience. In case of any discrepancies or translation issues, the original English version will prevail.
This policy was originally issued in November 2020 and was last reviewed and updated on March,2025.
We may amend this policy from time to time. When we make changes, we will post the updated policy on our website with the date of the revision. It is your responsibility to review the policy periodically to stay informed of any updates.
If this policy conflicts with any of our third parties’ data protection policies, this policy will take precedence.
This policy and all related matters are governed by Swiss law.
By using our website and services, you agree that any disputes will be governed by the jurisdiction of the courts in the City of Zurich 1.
Got a question? Contact our Data Protection Officer by email at dataprotection@fifa.org. You can also write to us at Fédération Internationale de Football Association (FIFA), FIFA-Strasse 20, 8044 Zurich, Switzerland. We also have EU data protection representatives. Write to them at VGS Datenschutzpartner UG, Am Kaiserkai 69, 20457 Hamburg, Germany.