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Friday 27 January 2023, 10:00

A major boost for Rwandan women’s football

  • Rwanda Football Association (FERWAFA) has presented its strategic development plan for women’s football

  • Four-year plan is based on five main areas of action

  • Main objectives include doubling the number of Rwandan girls playing football by 2025

The Rwanda Football Association (FERWAFA) recently unveiled its strategic development plan for women’s football for the 2022-2025 period, in collaboration with FIFA and its Women’s Football Division.

The plan has been two years in the making, a period that involved a number of meetings and workshops held with the idea of generating vital information that could be used to identify key areas and the creation of goals and objectives.

FERWAFA sees the plan as significant to the development of women’s football and to its ability to exert a positive influence in Rwandan society. The plan has also been designed to take the women’s game onto a whole new level in the African country.

“As FIFA, it’s up to us to strategically and structurally continue supporting women’s football,” said Abigail Hailemichael, FIFA Regional Office Development Coordinator for North and East Africa. “The first step is to always have a strategic plan, and we were able to support FERWAFA by structuring their strategic plan for women’s football”.

That plan comprises 19 objectives and 109 actions to be implemented over the next four years and sets out a vision for building a robust and vibrant women’s football ecosystem that strives for professionalism, integrated training and excellence at every level.

Underpinning the strategy are five key areas of action: competitions; youth development and grassroots football; education and skills development; administration and governance; and marketing and sponsorship.

The aim is to speed up, and streamline the shaping of a professional and sustainable future for the women’s game in Rwanda and improved opportunities and conditions for its players, coaches and administrators, both on and off the pitch.

FERWAFA’s objectives for the next four years are ambitious and include doubling the number of Rwandan girls playing football by 2025, organising more elite competitions, and making football the No. 1 sport for women and girls in Africa.

“I’m excited by the direction that women’s football is taking in Rwanda and I have no doubt that it will continue to grow strongly,” said Thuba Sibanda, a FIFA women’s football consultant supporting the project.

“FERWAFA directors have pledged to make women’s football a priority by breathing new life into the national teams, embarking on a process of renewal for women’s football, and guaranteeing a coherent programme for girls and the women’s game from grassroots to the elite.

“I am confident that in the long term this framework will allow the association to overcome challenges and create sustainable practices for the future. Ultimately, this will have a positive impact on the lives of women and children and on Rwanda’s wider football community over the next four years.”

As FERWAFA National Director of Football Gerard Buscher explained, the ultimate goal on the field of play is to raise the standard of Rwanda’s women’s national team. One way they hope to do that is by improving the quality of training sessions and the way in which the game is managed, through the construction of a residential centre at FERWAFA’s head office.

“Our men’s and women’s national team will be able to be on site.” he said. “We will be able to bring the biggest talents also, in addition to training for clubs. We also need to raise the level of quality of the coaches. When you do that, you can raise the level of the players. So this is the plan.”

FIFA launched its Women’s Development Programme in September 2020. The programme aims to help its 211 member associations to continue developing the women’s game across the globe. FIFA hopes to see 60 million women and girls worldwide playing the game by 2026.

Strategy pillars

FIFA will achieve its objectives by executing the five strategic pillars:

1. Develop and grow

FIFA will focus on developing the women’s game, both on and off the pitch, at all levels. FIFA will also support member associations in developing football locally, to retain and grow female participation and do all that is necessary to ensure that girls and women have clear pathways to play, administer and govern the game.

2. Showcase the game

As part of FIFA’s broader efforts to deliver the greatest-ever FIFA Women’s World Cup and consequently further drive development in women’s football, we will optimise our competitions to ensure that the best players and teams in the world are showcased.

3. Communicate and commercialise

FIFA will broaden the exposure of women's football and increase its commercial value. To boost the visibility of women's football and unlock its potential at all levels, FIFA will support its member associations whilst maximising the commercialisation of its own competitions.

4. Govern and lead

FIFA will endeavour to create more opportunities to upskill and empower everyone working in women’s football, both on and off the pitch.

5. Educate and empower

FIFA will harness the power of women’s football and its competitions to highlight the game’s unmatched ability to drive positive societal change for women and girls all around the world.