Develop a women’s football commercial programme

Explore digital content distribution alternatives and new technologies

Create bespoke marketing and communications approaches for women’s football

Expand and diversify FIFA’s network of women’s football personalities

Tactics

1. Develop and grow

FIFA will support member associations in developing football locally, to retain and grow female participation and do all that is necessary to ensure that girls and women have clear pathways to play, administer and govern the game.

Womens Football Strategy - Girls in field

2. Showcase the game

As part of FIFA’s broader efforts to deliver the greatest-ever FIFA Women’s World Cup and consequently further drive development in women’s football, we will optimise our competitions to ensure that the best players and teams in the world are showcased.

Hannah Wilkinsonvof New Zealand applauds fans after the team's 1-0 victory in the FIFA Women's World Cup Australia & New Zealand 2023

3. Communicate and commercialise

FIFA will broaden the exposure of women's football and increase its commercial value.

Communicate & commercialise

4. Govern and lead

FIFA will endeavour to create more opportunities to upskill and empower everyone working in women’s football, both on and off the pitch.

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5. Educate and empower

FIFA will harness the power of women’s football and its competitions to highlight the game’s unmatched ability to drive positive societal change for women and girls all around the world.

Women's Football Strategy

3. Communicate and commercialise