Wednesday 17 May 2023, 22:00

President Infantino hails “togetherness and unity” message as 2026 Brand revealed

  • Official Brand for FIFA World Cup 26™️ launched in Los Angeles

  • Design reinforces themes of diversity and unity at first 48-team tournament

  • FIFA President: “It’s a game-changer: a global event the world has never seen”

FIFA President Gianni Infantino has affirmed the inclusive nature of the FIFA World Cup, hailing the Official Brand for the next tournament in Canada, Mexico and the United States as one that perfectly illustrates that “football is for all.”

As the design was revealed at the Griffith Observatory in front of distinguished guests and Legends from the three host countries, Mr Infantino emphasised that the biggest ever global celebration of football will be a 104-game opportunity for football to bring the world together.

“It’s a very special and emotional night marking what the next World Cup will be, with a message of togetherness and unity,” said President Infantino before teaming up with Brazil legend Ronaldo to unveil the visual identity of FIFA World Cup 26™️. “Football unites the world and has to also unite the young generation in a world which seems to be more and more divided.

“We need occasions to bring people together and we really believe that the 2026 FIFA World Cup will bring people together,” added the FIFA President. “We are 26!”

Mr Infantino joined former USA international and FOX Sports analyst Alexi Lalas and Telemundo host Ana Jurka on stage at an event that launched the countdown to the first FIFA World Cup to be hosted by three member associations and feature 48 teams, taking the opportunity to reinforce how it will foster a sizeable evolution in the world game.

“It will be a game-changer: a global event that the world has never seen and of a magnitude that will be massive,” the President concluded. “More than six million people will watch the games live in the stadiums and as we know, whatever happens here has an impact everywhere in terms of football or soccer, which will become the number one sport in this part of the world.”