Wednesday 19 June 2024, 09:30

FIFA announces FIFA Collect rebrand and strategic integration of Web 3.0 and blockchain technology, in collaboration with Modex

FIFA is pleased to announce the further integration of Web 3.0 and blockchain technologies into its core operational frameworks and the official rebranding of its Web 3.0 digital collectables platform.

Developed in collaboration with Modex, this platform will now be known as FIFA Collect and undergo further creative changes in the future, allowing for closer alignment with the FIFA brand and broadening the scope of the marketplace.

This expansion also invites all clubs and FIFA Member Associations around the world to join and engage in the FIFA Collect marketplace, allowing them to showcase and generate value from all their digital memorabilia and experiences.

Through FIFA Collect, fans will have the unique opportunity to own and interact with digital pieces of their favourite football clubs and federations, enhancing fan engagement and interaction at an unprecedented level.

The collaboration between FIFA and Modex gives further impetus to FIFA’s striving for innovation and movement into Web 3.0, an era that fosters new opportunities for engagement, participation, and innovation in the sport. With this, FIFA and Modex are exploring additional ways to leverage Web 3.0 and blockchain technologies to generate scalable value in the near future.

Modex and FIFA will share further plans at FIFA Plage at the Sport Beach forum in Cannes on 20 June. This event will feature discussions on the future of football with guest speakers and business partners from around the globe. Together, the collaboration will embark on this exciting journey into a new era of football engagement and enthusiasm with FIFA Collect.