Content House


Whether it is serving nearly 20 million followers on the FIFA World Cup™ Instagram page, over 45 million followers on the FIFA World Cup™ page or almost ten million YouTube subscribers, the Digital Content team’s inspiring, inclusive and diverse content is enjoyed by football fans the world over.

Adding real value to FIFA’s partners and MRLs through quality, digital-first content.

The Digital Content Team

FIFA Host Broadcast, FIFA Films and FIFA Digital are responsible for the production of live feeds, films, documentaries, series and digital content for distribution to FIFA’s Media Rights Licensees and for use on FIFA’s social media channels.

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Through original storytelling, the Digital Content team’s productions showcase series off the pitch – including Sheroes, which focuses on women using the beautiful game as a tool to inspire.


FIFA Films is the arm of FIFA TV responsible for the production of long-form content. The essence of its productions is the FIFA Films Archive, home to those indelible World Cup moments that fans of football have enjoyed for many years. From the first tournament in 1930 through to the latest in 2018, all of the great memories are stored in the archive. And not only that: the FIFA Women’s World Cup™ is major tournament in its own right with a proud history that is still unfolding, as do FIFA’s youth events and other tournaments. FIFA Films, then, clearly has a dual focus.

FIFA Films Archive

  • Manage over 50,000 hours of film and video archive, including some of history's most iconic sporting moments

  • Provide distribution services to all FIFA stakeholders

FIFA Films Content

  • Create world-class commercial programming using archive and originally filmed material - includiong FIFA's official Films

  • Service the broadcoast needs of FIFA's Media Rights Licensees and other FIFA stakeholder

As well as serving the many FIFA stakeholders with content requirements, the FIFA Films Archive is a commercial arm within the division, licensing footage to third-party production companies so that they can continue to tell the wonderful stories that encapsulate the FIFA World Cup™, the FIFA Women’s World Cup™ and all other FIFA events. Production companies wanting to license footage from the FIFA Films Archive should write to the sales team at The FIFA Films Content team is responsible for creating content that can be enjoyed by our broadcaster clients and through the various digital channels that FIFA owns and operates. From official World Cup films to behind-the-scenes documentaries, from the When the World Watched series to the Preview series capturing World Cup preparations both on and off the pitch, the team is constantly looking to produce beautiful, engaging content for viewers to enjoy.