FIFA Women’s World Cup Australia & New Zealand 2023™

Campaigns

In line with The Vision 2020-2023, as laid out by the FIFA President, to use the power of football to effect positive social change – and in partnership with the United Nations agencies – the FIFA Women’s World Cup Australia & New Zealand 2023 provided the global spotlight to raise awareness and spread education across a wide range of important issues.

With more countries and cultures represented at the FIFA Women’s World Cup 2023 than ever before, the tournament was a shining example of football’s power to unite the world. Moreover, the matches offered a platform to raise awareness of several social impact causes, in partnership with UN agencies. With the strength of these partnerships, and following intensive, thorough collaborations to develop the right messaging for UN and FIFA audiences, the “Unite for” causes were also supported enthusiastically by the teams and players participating in what would become the most attended women’s sporting event ever held. It promoted inclusion, gender equality, peace and the protection of the rights of Indigenous and First Nations Peoples, as well as raising awareness to end violence against women and girls, end food poverty and promote the benefits of football to foster our emotional, physical and social health and well-being. These were all causes which FIFA is immensely proud to have given a spotlight at the FIFA Women’s World Cup 2023.

Fighting Abuse

The No Discrimination campaign featured at all 64 matches, encouraging everyone to speak out against discrimination of all forms. As part of this campaign, FIFA’s Social Media Protection Service onboarded team and player-owned social accounts, allowing them to benefit from the tool’s capacity to monitor, moderate and report abusive content.

FIFA campaigns at the FIFA Women’s World Cup Australia & New Zealand 2023™

AR 2023 - Campaigns Football is

Football Unites the World

in support of UN agencies

AR2023 - Campaigns - No Discrimination

No Discrimination

in support of UN Human Rights

AR2023 - Campaigns - Be Active Bring the Moves

Be Active – Bring the Moves!

in support of World Health Organization

AR 2023 - Campaigns - Inclusion

Unite for Inclusion

in support of UN Human Rights

AR2023 - Campaigns - Indigenous People

Unite for Indigenous Peoples

in support of UN Human Rights

AR 2023 - Campaigns - Gender equality

Unite for Gender Equality

in support of UN Women

AR 2023 - Campaigns - Peace

Unite for Peace

in support of UN Refugee Agency

AR2023 - Campaigns - Eudcation for all

Unite for Education for All

in support of UNESCO

AR 2023 - Campaigns - Ending violence

Unite for Ending Violence Against Women

in support of UN Women

AR 2023 - Campaigns - Zero hunger

Unite for Zero Hunger

in support of World Food Programme

AR 2023 - Campaigns Football is

Football is Joy, Peace, Hope, Love, Passion

in support of World Health Organization

More

Marketing, commercial, broadcast and communications

FIFA’s innovative approach to commercialising and marketing women’s football drew record-breaking revenue and served to provide record investment and support for the 32 participating member associations and their players.

In pictures

A gallery of some of the most memorable images from the FIFA Women’s World Cup Australia & New Zealand 2023™.