The conference focused on a number of diverse topics facing women in sport
FIFA Senior Technical Development Manager Belinda Wilson was one of the key speakers
Latvian Football Federation aim to overtake Basketball as the number one female participation sport
The Latvian Football Federation recently hosted an international conference at Riga Technical University on 13 April, devoted to strengthening and widening the role of women in sport. The conference concentrated on a number of diverse topics including the challenges facing women in sport; how to combine being a professional athlete with motherhood; and the increasing career opportunities for women inside and outside of the sporting arena. As well as a strong representation from football, participants from other Latvian sports bodies, including the Volleyball Federation, Handball Federation and the domestic women’s Basketball League presented case studies and discussed challenges.
Women in Sport Conference, Latvia
These included a panel on how to change the stereotype of women in professional sport, and others which critiqued different methods and best practice, to attract more girls and women to become active sports participants. Alongside sports federations, representatives of potential sponsors and commercial partners, women currently actively involved in sports administration, members of the media, and numerous local governmental institutions, the conference was further enriched by speeches from a multitude of football experts. FIFA Senior Technical Development Manager Belinda Wilson, UEFA Senior Women`s Football Development Manager Emma Sykes, Portuguese Football Federation Executive Director Monica Jorge, UEFA Technical Expert Anna Signeul, former German international Josephine Henning and Secretary General of the French Football Federation Laura Georges all took to the stage, or joined via video-link.
Reflecting on her participation, Belinda Wilson praised the conference: “It was a great initiative. There was a real potential to develop connections to strengthen the support structures of women’s sport, but also come together to share stories and collaborate together” she said. “All of us in the room, men and women, were there to find solutions to the common challenges many women face within sport, which could also help shape the role of women in wider society in future too.” Most recently in Latvia football, the Latvian Football Federation (LFF) has created a country-wide campaign titled We Have Wings to stimulate the appeal of women’s football in Latvia. The LFF has a clear target to become the number one women’s participation sport in the country, an honour currently held by basketball.
Nina Travkina, Latvia Football Federation’s Head of Women’s Football Development also spoke at the conference. She explained how FIFA’s development programmes will play a role in achieving the aforementioned goal. “We currently have just over 2000 licensed players officially affiliated to clubs. At the LFF we are in the second year of using FIFA’s League Development programme, targeting the funding at strengthening our top division” she told FIFA.com. “Later this year, we are also looking to apply for the FIFA Women’s Football Campaign. This will help to sustain our current ‘playmakers’ initiative, which looks to support players make the transition from grassroots football to club football. “Also on our list is the Capacity Building for Administrators programme. The goal here is to up-skill our existing workforce involved in women’s football, as well as identifying new women to support our future growth in the coming years.”
You can learn more about FIFA’s eight women’s football development programmes here.
FIFA will achieve its objectives by executing the five strategic pillars:
1. Develop and grow
FIFA will focus on developing the women’s game, both on and off the pitch, at all levels. FIFA will also support member associations in developing football locally, to retain and grow female participation and do all that is necessary to ensure that girls and women have clear pathways to play, administer and govern the game.
3. Communicate and commercialise
FIFA will broaden the exposure of women's football and increase its commercial value. To boost the visibility of women's football and unlock its potential at all levels, FIFA will support its member associations whilst maximising the commercialisation of its own competitions.