Tuesday 12 July 2022, 06:30

FIFA funded festivals give girls first taste of football in Wales

More than 500 young female footballers enjoyed a series of Huddle Unite festivals, held across Wales in the last two weeks. The festivals were funded by FIFA, through one of the eight FIFA Women's Football Development programmes. Primary Schools girls aged 5-11 in Anglesey, Gwynedd, Flintshire, Rhondda Cynon Taf, Wrexham and Denbighshire got the chance to enjoy learning basic football and fundamental movement skills together.

Born in September 2019, Huddle aims to introduce girls aged between four and 11 to football in a fun, relaxed, sociable and friendly way to ensure they have a positive first experience of football. Huddle is delivered by clubs and partners across Wales who want to grow the number of girls playing football in their local area. Girls can expect to make new friends, learn some football skills through fun games and build their confidence throughout the sessions. If girls want to progress onto a club team, the coaches at the sessions can direct them to their nearest team, but for those that are happy playing in Huddle sessions, they’re welcome to just play there.

Huddle Unite Festival at Plas Arthur Leisure Centre, Llangefni, Angelsey

Over 6,000 girls have enjoyed coming to Huddle sessions all across Wales since 2019. Most who had never played club football before. FAW Football Development Manager Bethan Wooley said: “It has been amazing to see so many girls enjoying football for the very first time this week. I’m so jealous of the opportunities the girls have across Wales now to get involved in football! It’s been incredible to be a part of these amazing festivals, and see how the game goes from strength to strength.”

Strategy pillars

FIFA will achieve its objectives by executing the five strategic pillars:

Womens Football Strategy - Girls in field
1. Develop and grow

FIFA will focus on developing the women’s game, both on and off the pitch, at all levels. FIFA will also support member associations in developing football locally, to retain and grow female participation and do all that is necessary to ensure that girls and women have clear pathways to play, administer and govern the game.

AUCKLAND, NEW ZEALAND - JULY 20: Hannah Wilkinsonvof New Zealand applauds fans after the team's 1-0 victory in the FIFA Women's World Cup Australia & New Zealand 2023 Group A match between New Zealand and Norway at Eden Park on July 20, 2023 in Auckland / Tāmaki Makaurau, New Zealand. (Photo by Hannah Peters - FIFA/FIFA via Getty Images)
2. Showcase the game

As part of FIFA’s broader efforts to deliver the greatest-ever FIFA Women’s World Cup and consequently further drive development in women’s football, we will optimise our competitions to ensure that the best players and teams in the world are showcased.

Colombia's forward #18 Linda Caicedo (R) celebrates scoring her team's first goal during the Australia and New Zealand 2023 Women's World Cup Group H football match between Germany and Colombia at Sydney Football Stadium in Sydney on July 30, 2023. (Photo by FRANCK FIFE / AFP) (Photo by FRANCK FIFE/AFP via Getty Images)
3. Communicate and commercialise

FIFA will broaden the exposure of women's football and increase its commercial value. To boost the visibility of women's football and unlock its potential at all levels, FIFA will support its member associations whilst maximising the commercialisation of its own competitions.

BANGKOK, THAILAND - MAY 15: A general view during the Leadership Forum: Executive Women in Football at The Athenee Hotel on May 15, 2024 in Bangkok, Thailand.  (Photo by Apinya Rittipo - FIFA/FIFA via Getty Images)
4. Govern and lead

FIFA will endeavour to create more opportunities to upskill and empower everyone working in women’s football, both on and off the pitch.

PERTH, AUSTRALIA - AUGUST 03: Fatima Gharbi and Nouhaila Benzina of Morocco celebrate advancing to the knock out stage after the 1-0 victory in the FIFA Women's World Cup Australia & New Zealand 2023 Group H match between Morocco and Colombia at Perth Rectangular Stadium on August 03, 2023 in Perth, Australia. (Photo by Alex Grimm - FIFA/FIFA via Getty Images)
5. Educate and empower

FIFA will harness the power of women’s football and its competitions to highlight the game’s unmatched ability to drive positive societal change for women and girls all around the world.