Najat Badri of L'AS FAR and Women Morocco National team during a training session at Association Sportif des Forces Armee Royale 

Commercial revenue

Toni Duggan of Atletico de Madrid celebrates with team mates after scoring their team's fourth goal during the UEFA Women's Champions League

Matchday revenue

Morocco Women's National team training session at the Complexe Mohammed VI de Football (player interview)

Broadcast revenue

Bambanani Nolufefe Mbane and Rhoda Mulaudzi of Mamelodi Sundowns celebrate winning the 2021 CAF Women's Champions League

Prize money

Operating Revenues - Clubs

 Saki Kumagai of FC Bayern Muenchen

Other

Aitana Bonmati of Barcelona celebrate after scoring 0-3 during the UEFA Women's Champions League football

Commercial

Ji So-Yun of Chelsea holds the Barclays FA Women's Super League Trophy as their team mates celebrate after the Barclays FA Women's Super League

Broadcast

Paris Saint-Germain's French forward Kadidiatou Diani (L) fights for the ball during the UEFA Women's Champions League semi-final

Matchday

Operating Revenues - Leagues

Operating Costs

Subsidies

Case Study

Sporting

Leagues around the world have adopted various formats, innovative technologies and have different characteristics, each with their own merits.

Renard penalty

Governance

Good governance is key to the long-term sustainability of women’s football. In 2023, the majority of women’s football clubs continued to be loss-making, but there are signs that historic investment is paying off.

Rangers Women s Forward Bala Devi holds off Celtic defender Celtic v Rangers, Scottish Women s Premier League, Football, Celtic Park, Glasgow, Scotland, UK - 21 Apr 2021 

Financial Landscape

Commercial revenue continues to serve as the primary driver of revenue growth for women’s football clubs and leagues.

The assistant referee holds up the flag for a substitution during the 2019 FIFA Women's World Cup France 

Fan Engagement

Women’s football is experiencing a surge in popularity. Attendance figures for leagues are rising and high-profile matches are being increasingly played in larger stadiums, drawing record crowds.

Caroline Graham Hansen of FC Barcelona takes a selfie with fans at the end of the UEFA Women's Champions League Semi Final First Leg

Players

Clubs are investing in their women’s teams and as the game professionalises further and sporting demands increase, player well-being will need to be a priority.

Montclair, New Jersey, United St Jennifer Cudjoe 6 Gotham FC kicks the ball during the National Womens Soccer League

More about the Women's Football Benchmarking Report

Key areas

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