Media Release

Fédération Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

Tuesday 22 March 2022, 19:45 unveiled as FIFA World Cup Qatar 2022™ Official Sponsor

  • World’s fastest-growing cryptocurrency platform has more than 10 million customers and over 4,000 employees worldwide

  • FIFA and sponsorship will drive significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event

FIFA has announced that will be an Official Sponsor of the FIFA World Cup Qatar 2022™.

The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022™ and will benefit from significant branding exposure both within and outside the tournament’s stadiums.

Founded in 2016, today serves more than 10 million customers and has over 4,000 employees across its offices in the Americas, Europe and Asia. The company, which is built on a foundation of security, privacy and compliance, is designed to accelerate the global adoption of cryptocurrencies through its service offerings. has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” said Kay Madati, FIFA’s Chief Commercial Officer.

“We are delighted to have a global brand like join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.” enjoys high-profile partnerships with numerous top-tier sports and entertainment properties worldwide, including motor sport, MMA, basketball and ice hockey, as well as football. Most recently, secured a historic naming rights deal in Los Angeles for what is now the Arena and also became the official cryptocurrency exchange and trading platform for the men’s and women’s professional football leagues in Australia. will activate its official sponsorship of the FIFA World Cup Qatar 2022 in many ways, including by providing opportunities for new and existing users to attend matches during the tournament or win exclusive merchandise.

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of globally,” said Kris Marszalek, Co-founder and Chief Executive Officer of “Through our partnership with FIFA, we will continue to use our platform in innovative ways so that can power the future of world-class sports and fan experiences around the world.”

The world’s fastest-growing cryptocurrency platform, is built on a foundation of security, privacy and compliance. It is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO 22301:2019, ISO 27001:2013 and Level 1 PCI DSS 3.2.1 compliance and to be independently assessed at Tier 4 – the highest level – for the NIST Cybersecurity and Privacy Frameworks, as well as for Service Organization Control (SOC) 2 compliance. Find out more at The FIFA World Cup Qatar 2022 will be held from 21 November to 18 December 2022.