FIFA is thrilled to name Hisense as the first Official Partner of the new FIFA Club World Cup™, marking an exciting development in the fruitful relationship between the two organisations and kicking off a series of commercial announcements for the most inclusive global club football competition in history.

The partnership was celebrated today at a special event at the Shanghai Tower attended by FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian. As one of the leading global consumer electronics and home appliance labels, Hisense aims to build a world-class enterprise and brand with a continued focus on top-tier sports assets. By officially signing on as a tournament partner for the FIFA Club World Cup™, the planet’s brand new premier club competition, Hisense is advancing its sports marketing strategy and accelerating its globalisation efforts.

Speaking at the partnership launch, FIFA President Gianni Infantino said: “We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football.

“This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”

Hisense’s history with FIFA began in 2017, when the brand became the first Chinese-headquartered consumer electronics company to sponsor the FIFA World Cup™. The company operates in more than 160 countries and is striving for the intelligent and eco-friendly development of its products, ranging from TVs and Laser TVs to air conditioners and refrigerators. This commitment to the FIFA Club World Cup 2025™ reaffirms Hisense’s role as a visionary partner dedicated to bringing fans closer to the action.

Hisense Group Chairman Jia Shaoqian added: “We are proud to be an Official Partner of the FIFA Club World Cup 2025, which is a competition among the top clubs from all six confederations, representing a dialogue between champions, a collision of first-class excellence. This perfectly aligns with Hisense’s pursuit of the champion spirit and our latest corporate goal to build a world-class enterprise and brand.

“As the pioneer in AI televisions, Hisense’s newly launched AI TV series is a perfect match for the FIFA Club World Cup. The technological foundation of Hisense AI TV is the independently developed Xinghai large model, which supports continuous smart upgrades across various appliance categories, significantly enhancing the user experience and market competitiveness. Together with FIFA, Hisense will present the best Club World Cup for global audiences.”

The collaboration underscores Hisense’s commitment to technological innovation and its vision of enhancing people’s quality of life through user-centric technology, ultimate-quality products and AI scenarios. Hisense TVs, representing the industry’s latest technological advancements, will be visible across the tournament, with Hisense branding appearing in the video operation room and on pitchside screens.

The new FIFA Club World Cup will unite the world’s 32 top clubs every four years. The inaugural edition of the tournament will kick off on 14 June 2025 in Miami, and the first truly global club champions will be crowned in New York New Jersey on 13 July 2025. With innovative technology, fan-centric engagement and world-class action on the pitch, the FIFA Club World Cup 2025 promises to be a landmark for global club football and to redefine how audiences around the globe experience the beautiful game. For more information, visit FIFA.com.