Media Release

Fédération Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

Thursday 24 May 2018, 15:08

FIFA and Electronic Arts announce London as location for FIFA eWorld Cup Grand Final 2018

Today FIFA and Electronic Arts Inc. (EA) announced that London will host the FIFA eWorld Cup Grand Final 2018, virtual football's equivalent of the FIFA World Cup from August 2-4.

The FIFA eWorld Cup is where the dreams of millions of FIFA players become the reality of one champion. At the FIFA eWorld Cup, 32 finalists – all of who will have qualified for the event through the EA SPORTS™ FIFA 18 Global Series Playoffs – will compete for the ultimate Grand Prize: the FIFA eWorld Cup title. As well as claiming a life-changing cash prize, the winner will also receive a trip to the Best FIFA Football Awards™.

The road to the Grand Final in London will see 128 players compete in the EA SPORTS FIFA 18 Global Series Playoffs in Amsterdam from May 28-30 and June 1-3 and will determine who will participate in the FIFA eWorld Cup Grand Final in London. More than 20 million have competed in the EA SPORTS FIFA 18 Global Series and only one will eventually become world champion of the world’s game at the FIFA eWorld Cup Grand Final 2018.

The Global Series brings an increased international community of both players and spectators to the competition through partnerships with top-tier football leagues, football clubs, football brands and premier esport organisations. The Hyundai A-League, eDivise, MLS, J-League, La Liga, eLigue 1, Russia Premier League and Bundesliga have all hosted EA SPORTS FIFA 18 tournaments and competitions.

In addition, the long-standing EA Champions Cup played on FIFA Online 3 is now one of the Asian qualification arms for the EA SPORTS FIFA 18 Global Series, meaning that players from various territories in Asia will travel to the upcoming playoffs in Amsterdam for the first time. Only 32 players will advance from the playoffs – 16 per console – to the FIFA eWorld Cup Grand Final.

Speaking about FIFA’s partnership with EA FIFA’s Chief Commercial Officer Philippe Le Floc'h said: “Our partnership with EA has elevated competitive FIFA gaming into a worldwide phenomenon that combines the power of football with the spectacle of entertainment in astounding ways. Of course, 2018 is a landmark year for global football with the FIFA World Cup taking place in Russia and a landmark year for competitive gaming ending fittingly at the FIFA eWorld Cup 2018 London, one of the most historic football cities in the world.”

SVP and GM of EA Competitive Gaming Todd Sitrin said: “The FIFA eWorld Cup Grand Final 2018 will be a signature moment for competitive FIFA after a season-long journey that has engaged millions of players and spectators. In partnership with FIFA, we accelerated the growth of competitive gaming through the EA SPORTS FIFA 18 Global Series, rallying the global football community together within this singular ecosystem.”