Encourage participation in women’s football at a grassroots level
This programme aims to bring more girls and women into the game and is designed to support associations in delivering grassroots and small-sided football events to boost participation by providing a space for free play where players can feel included, have fun and be inspired. It will also provide a platform to promote existing competitions, women’s and girls’ programmes, commercial partnerships and social messaging that is tailored to the member association’s needs.