FIFA World Cup Qatar 2022™

Social Impact

As the flagship tournament of the world’s most popular sport, the FIFA World Cup has an unparalleled global reach. As a result, promoting cultural exchange, ensuring the health, security and safety of attendees and providing an inclusive tournament experience were established as the cornerstones of the World Cup in Qatar.

World Cup firsts: social impact

Human rights reporting mechanism

This was the first World Cup at which a dedicated Human Rights Grievance Mechanism was made available to all participants and attendees.

Human rights volunteers

Qatar 2022 also saw the introduction of human rights volunteers. Almost 100 human rights volunteers and team leaders worked across all tournament sites to assess and address the experiences of spectators and local communities.

Audio-descriptive commentary

This was the first World Cup to offer audio-descriptive commentary for blind and partially sighted fans through the internet. The service was available in English and Arabic for all 64 matches, as well as the opening and closing ceremonies.

Sensory rooms

This was the first World Cup to provide sensory rooms for people with autism and sensory access requirements.

Workers’ welfare and labour rights team

This was the first World Cup to establish a dedicated workers’ welfare and labour rights team to oversee the protection of labour rights from the day construction began through to tournament delivery.

First-of-its-kind Workers’ Welfare Standards (WWS)

Hospitality was the first nonconstruction sector to implement the WWS, with a 14% increase in the compliance score across 134 hotels.


Football’s unifying power took centre stage at Qatar 2022, with a series of tournament specific campaigns launched to address important elements of FIFA’s vision–all under the Football Unites the World umbrella. 

The Football Unites the World campaign saw FIFA team up with several past and present icons of the game and a range of international partners and organisations to promote and highlight causes such as anti-discrimination, sustainability and education during the showpiece event in Qatar. 

In a groundbreaking move, FIFA and three United Nations organisations–the United Nations Educational, Scientific and Cultural Organization, the World Food Programme and the World Health Organization–ran separate campaigns during each round of matches at the tournament as part of FIFA’s commitment to use football’s influence to have a positive social impact.

Football Unites The World campaigns

Inclusivity and accessibility

FIFA established requirements to ensure that all of the FIFA World Cup sites and events were accessible. The adapted site designs and operational services made Qatar 2022 a fully inclusive tournament. Stadiums were fitted with accessible infrastructure, including dedicated accessible parking and priority lanes, toilets, routes, resting points, concession lines and seating, while mobility assistance services were provided across all eight stadiums. 

A record number of special access tickets were sold at Qatar 2022. Accessibility ticket holders gave the accessibility provision a 4.5/5 satisfaction rating

Accessible Seats at the FIFA World Cup Qatar 2022


All tournament staff, volunteers and private security personnel were trained in the areas of antidiscrimination and cultural sensitivity. Human rights and antidiscrimination assessors attended all matches to support therealtime identification of both prohibited and permissible messages. Each of the 64 matches was observed by two antidiscrimination match observers.

During all matches, the FIFA Anti-Discrimination Monitoring System and the three-step procedure, which is available to referees in the event of serious discriminatory incidents, were implemented.

The NO DISCRIMINATION education, awareness and action campaign was rolled out, with a special focus on International Human Rights Day on 10 December, which coincided with the FIFA World Cup Qatar 2022 quarter-final matches.

Morocco v Portugal: Quarter Final - FIFA World Cup Qatar 2022

Social media protection service

FIFA and FIFPRO launched a moderation service aimed at protecting players competing at the FIFA World Cup from receiving abuse on social media during the tournament, tracking hate and trying to enforce rules against harmful posts.

Social media protection service at work

major platforms implemented the service (Facebook/Instagram/Twitter/YouTube/TikTok).


comments were scanned for abusive, discriminatory and threatening content.


comments of an abusive, discriminatory or threatening nature were reported directly to the relevant social media company.


team/player accounts opted in for comments to be moderated and hidden on their behalf.

Featured Pages

The World Cup at a glance

A look-back at the tournament’s record-breaking success as 32 countries contested the month-long competition in Qatar.

Fan experience

Over 1.8 million fans visited Doha’s FIFA Fan Festival to enjoy the live match broadcasts and vibrant entertainment at the greatest football party in the world.

Ticketing and hospitality

The Official Hospitality Programme was the most successful in the tournament's history. It included guaranteed match tickets and a range of other benefits.


Commercial Affiliates helped to bring the FIFA World Cup closer to fans globally and contributed to the successful delivery of the tournament across multiple functional areas.


A comprehensive, dedicated programme oversaw stadium energy and water impacts through efficient design, construction and operations.

Social Impact

Under the Football Unites the World umbrella, FIFA teamed up with a range of international partners and organisations to promote and highlight causes such as antidiscrimination during the FIFA World Cup.