FIFA Marketing

Who we are

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the Commercial Affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.

Latest from FIFA Marketing



The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world.

Brand Protection

Investing time and resources to protect the brand is of paramount importance to FIFA in order to secure the revenue streams which fund FIFA’s football and social development initiatives as well as its men’s, women’s and youth competitions.

FIFA Fan Festival™

The FIFA Fan Festival™ is the greatest football party in the world! It is the perfect place to watch Men’s & Women’s FIFA World Cup matches live in a World Cup atmosphere, while also enjoying an exciting football and entertainment.