Purpose of the Report & Main findings
This study examined over 406,987 social posts across Twitter and Instagram targeting players and coaches for the EURO 2020 Final (England v Italy) and AFCON 2022 Final (Senegal v Egypt). The study period ran from the end of the semi finals until 3 days after each final.
Main findings
Volume | Over 55% of players in both EURO 2020 and AFCON 2022 Final’s received some form of discriminatory abuse. |
Type | Homophobic slurs most common form of detected abuse, with racism second. |
Race | Bukayo Saka and Marcus Rashford (England) were the most abused players in the EURO 2020 Final / Mahmoud Hamdy (Egypt) was the most abused player at AFCON 2022 Final’s. |
Platforms | Abuse on Twitter is constant across the period whilst Instagram abuse is more event driven – i.e. losing final. Tactically, over 75% of Instagram comments and abuse included emojis. |
Geography | Majority of abusers come from the players home nation. |
Club affiliation | Player club identity is a trigger for abuse. i.e. Mohamed Salah received abuse on Twitter from fans who are supporters of Liverpool’s English Premier League rivals. |
Officials/Managers | AFCON coaches received double abuse of EURO 2020 managers. |